recording industry now gets 80% of revenue from paid subscriptions and other streaming. The way people listen to music has changed, too. “But it kind of stayed that same speed forever.” Titus said he uses iTunes only to hear obscure Kanye West songs he can’t find streaming.
Update itunes software#
As the software got bloated to support additional functions, iTunes lost the ease and simplicity that gave it its charm.Īnd with online cloud storage and wireless syncing, it no longer became necessary to connect iPhones to a computer - and iTunes - with a cable. In the iPhone era, iTunes also made backups and synced voice memos.
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With simple pricing at launch - 99 cents a single, $9.99 for most albums - many consumers were content to buy music legally rather than seek out sketchy sites for pirated downloads.īut over time, iTunes software expanded to include podcasts, e-books, audiobooks, movies and TV shows. “I would just kind of mock my friends who were into anything other than iPods,” said Jacob Titus, a 26-year-old graphic designer in South Bend, Indiana.Īpple launched its iTunes Music Store in 2003, two years after the iPod’s debut. Users connected the iPod to a computer, and songs automatically synced - simplicity unheard of at the time. In the early days, iTunes was simply a way to get music onto Apple’s marquee product, the iPod music player. Sidelining the all-in-one iTunes in favor of separate apps for music, video and other services will let Apple build features for specific types of media and better promote its TV-streaming and music services to help offset slowing sales of iPhones.